3. What kind of media institution might distribute your media product and why?

The two media institutions I have looked at in my research are IPC Media and Bauer Media.

IPC Media publish a variety of different media magazines such as NME, Nuts and What's on TV. From this, I can clearly see that the institution would be appropriate to publish my magazine; they already publish to different audiences.

• IPC Media is known by numerous people for its lifestyle brands. This may possibly be of disadvantage as music magazines aren't their specialised area of publishing. Even though they publish NME, which is highly successful, it is not guarenteed my music magazine would follow a similar path. 

Bauer Media is more recognised in digital media, leading some top national radio stations such as The Hits Radio and the South Coast's most popular radio station, Wave 105. Again, Bauer Media publish music magazines with Britain's most popular magazine, Q. This institution may be more appropriate to publish my music magazine because:

• They have a larger audience base.
• Bauer Media have numerous radio stations and a television channel to support the promotion of a new music magazine they would bring out therefore, working in synergy. 
• There is more content Bauer Media publish that is aimed at young people, supporting my target audience and drawing them into buying my magazine. 

Overall, I believe that IPC Media is an excellent publishing institution although, would not be appropriate to publish my magazine with. This is because, the companies working under the institution are very limited in the audiences they have, resulting to a disadvantage in promotion, compared to what it would be like with Bauer Media. Bauer Media have the option to work with their companies meaning that the promotion process of my magazine would be advertised to a wider audience, resulting into a more likely hood for my music magazine to succeed.